Mintel’s report on salon products uses primary and secondary research to discuss challenges facing the market, and opportunities to meet changing market conditions. Mintel’s analysis of government and industry data and exclusive consumer research provides insight into the challenges and opportunities facing manufacturers, distributors, and salon/spa operators in the salon products market.
Insights include:
Who are the main consumers of salon products and how are changing demographics affecting growth?
Why do consumers purchase products from salons and how can this direct marketing for men and younger adults?
Why are retail and specialty stores growing sales at the expense of salons?
What innovations and product trends have grown the market and what trends are directing future growth?
What are the advantages and disadvantages of salon brands expanding in retail channels such as FDM?
What are the most popular brands purchased at salons and what attributes do these brands share?
How has vertical integration by a major manufacturer affected supply and distribution of products?
The salon products market, as defined by Mintel for this report, includes any product sold through a salon to consumers. This consists mainly of hair care and skin care products. Other products covered include brushes, hair accessories, and nail polish.
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