The fruit snacks market, made up of fruit bars and processed fruit snacks, canned and ambient fruit snacks, dried snacking fruit and chilled fruit snacks, is worth nearly USD2.32bn.
The US accounts for a dominant 48% of that, ahead of France with 25% and the UK with 12%. In per capita expenditure terms, however, it is France that leads by a clear margin, reflecting the established and sizeable nature of the ambient and chilled individual fruit compotes market in that country, which has yet to establish itself in a significant way in any other region.
Although the fruit snacks market is relatively fragmented, with a large number of different sub-sectors, there are some key multinational companies and brands that operate within the sector, including international fruit companies, such as Del Monte and Dole. In addition, there is also a range of national competitors in most sectors of the market, although their influence varies from sector to sector, tending to be highest in dried snacking fruit and lowest in processed fruit bars and snacks.
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