The Jewelry Consumer Opinion Council a division of MVI Marketing Ltd., has published its annual JCOC Year-in-Review, an analysis of consumer research from 2007 JCOC studies. This report is designed to help retailers and manufacturers in the U.S. and abroad to better understand their business and how North American consumers will affect it.
In the area of seasonal gift-giving, consumer confidence trends and jewelry buying habits, a few of the major topics covered include: self-purchasing on the rise; trends in sterling silver; and major gift giving events. Where consumers shop, how much they planned on spending, and how much they actually spend are reviewed in depth. The findings are used by retailers and manufacturers who are JCOC annual subscribers and others who have purchased JCOC studies throughout the year.
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