The world has become a small place, seemingly getting smaller every day. An understanding of global trends is a must for any company seeking to maximize sales. CEA responded to this need for global consumer electronics (CE) trends by conducting its first International consumer research study. Nine countries are included in this study: Brazil, Canada, China, India, Japan, Mexico, Russia, Turkey, and the United States. This flagship study reveals CE ownership, usage and intent to buy; a look at media consumption and expenditures; review of retail channels and the CE shopping process; and analysis of psychographic differences between consumers of different countries.
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