How is the 2008 “diet season” shaping up? Which companies are thriving and which are struggling, and why? What major developments have taken place the past few months.
All of this is analyzed by a completely new Marketdata report covering the $59 billion U.S. weight loss market. Covers… dollar value & growth rates, 2007 performance, 2008 forecast for the major weight loss market segments: health clubs, commercial diet center chains, mail order and multi-level marketing diet plans, diet books and exercise videos, medically supervised weight loss programs (weight loss surgery, MD/ hospitals/clinic-based programs, Rx diet drugs, bariatricians), retail meal replacements and OTC diet pills, low-calorie dinner entrees & low-carb foods. Also included: an analysis of 30+ major weight loss websites and their traffic.
Discussion of 2007-2008 major market developments, marketing/advertising trends, growth of small-mid-sized commercial/medical chains, Calorie Control Council's 2008 diet market trends and projections. Contains competitor profiles and 9-month 2007 financials/2008 revenues forecasts for: Weight Watchers, NutriSystem, eDiets.com, Medifast, LA Weight Loss. New profiles for: Smart For Life, MediWeightLoss Clinics, Center for medical Weight Loss, Dr. Bernstein’s Health & Diet Clinics. Also contains 4th quarter 2007 Online Dieter preferences & characteristics, based on 6,000+ survey takers at BestDietForMe.com (gender, age, BMI, diet budget, starting weight, past diet programs used, preferred food plan and counseling format), more.
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