Price reduced due to age. Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace is the third in our
series focused on documenting lifestyles, shopping and usage habits of the American consumer
with regard to “healthy living” and “well-being.”
Given consumers’ defi nitions of wellness as an “ultimate, all-encompassing experience” and the
general perception of the mainstream marketplace as being very low on the “emotional experience”
scale, we believe there is a tremendous opportunity for understanding consumers’ current health
and wellness choices and how their attitudes and behaviors translate into a blueprint for the future
wellness-driven marketplace.
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