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Subway case study: maintaining growth in the fast food market by promoting healthier food offerings

Datamonitor
October 10, 2007
8 Pages - Pub ID: DFMN1589152
 
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Abstract

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Introduction

This report on Subway forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has grown to rival McDonald's global store count and is now poised to become the leading fast food chain in the world.

Scope



Highlights



Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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