Rates of Internet usage and broadband penetration vary from country to country, but overall Europeans are among the world’s keenest users of the Web.
The Western Europe Internet report tracks Internet user and usage trends across the continent, concentrating on the five major countries: the United Kingdom, France, Germany, Italy and Spain.
The UK has embraced the Internet most avidly. It was the first of the five countries to see more than one-half of its population online. The French, Germans and Italians were slower to respond to the Internet opportunity, though all three have now reached 50% penetration, and in Spain the online population is now growing rapidly.
Key questions the “Western Europe Internet” report addresses:
How do Internet access and broadband provision differ among the major European countries?
How much does Internet usage vary with age and gender?
How many Western Europeans age 50 and above are online?
How is the mobile Internet market developing in Western Europe?
And many others…
eMarketer Reports—On Target and Up to Date
The Western Europe Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
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