The Natural Marketing Institute is pleased to present its 2007 Healthy Aging/Boomer Report™ (HAB), which examines the Boomer marketplace with special emphasis on Boomers’ health and wellness behaviors and attitudes.
The Healthy Aging/Boomer Report is NMI’s look into one of the most influential segments of our society, both economically, and ideologically. The research is used to identify drivers of shifting Boomer paradigms, determine unmet Boomer needs, explore underlying Boomer attitudes, and identify marketplace opportunities. Many applications exist across multiple industries/organizations which will be explored throughout this report.
NMI’s Boomer Segmentation Model reveals that the Boomer generation is not defined by their age, but rather by diverse attitudes and positions in life. NMI has uncovered five very distinct Boomer segments, from the ARRIVERS, who have “arrived” at their point in life, financially prepared and happy with their status, to the BEWILDEREDS, who are not quite on track and look to outside sources for guidance and support. Understanding the nuances in attitudes and behaviors among the Boomer segments equips industries with new insights into how to reach this market.
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