For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds.
The Kids and Teens Online report analyzes the ever-changing trends and forces affecting marketing to the 3-to-18-year-old segment.
eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds on at least a monthly basis in 2007. By 2011, 53% of them will be going virtual.
Key questions the "Kids and Teens Online" report answers:
How many kids and teens use virtual worlds?
How do video games and online social networks relate to virtual worlds?
What are the various types of virtual worlds?
How can marketers use virtual worlds to reach kids and teens?
And many others...
eMarketer Reports—On Target and Up to Date
The Kids and Teens Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
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