Finaccord’s report titled Automotive Financial Services in Eastern and South-Eastern Europe is an updated and expanded research report investigating the market for automotive financial services, defined in broad terms, linked to sales of new and used passenger cars in Southern and Western Europe. In addition to analysing the €24.8 billion market for finance and leasing services, the study also offers detailed coverage of ancillary automotive financial services markets including motor insurance, creditor insurance, extended warranties and road assistance.
In the light of the tough competition in finance and leasing markets, the revenues generated from high margin ancillary products are crucial to enhancing the profits of a variety of market participants including dealers, manufacturers and independent finance providers. The report draws on the results of a survey of 350 leading car dealerships in eight countries in Eastern and South-Eastern Europe - Bulgaria, Croatia, Greece, Romania, Russia, Slovenia, Turkey and Ukraine - as well as an analysis of the approach to automotive financial services of leading manufacturer groups, representing up to 35 automotive brands, in the same countries.
The PartnerBASE™ database that accompanies the report details each of the marketing initiatives for automotive financial services traced by Finaccord for both dealer groups and manufacturers. Together, the report and database will provide you with the definitive guide to current and future opportunities in automotive financial services in Eastern and South-Eastern Europe.
Key features of this report include: coverage of the five distinct sectors within automotive financial services, namely finance / leasing, motor insurance, creditor insurance, extended warranties and road assistance; provision of hitherto unpublished market size and segmentation data for these markets generated from Finaccord’s proprietary European Automotive Financial Services Model; clear analysis of the market for finance and leasing services related to new and used car sales by distribution channel, differentiating between the point of sale and direct lenders; presentation of unique data from the survey of dealerships illustrating average customer take-up rates for automotive financial services at the point of sale in each country; identification of the partners used for automotive financial services by both dealerships and manufacturers, or their local importers, with contextual commentary concerning key players such as Generali, Mapfre Asistencia, Porsche Bank, Raiffeisen International, Société Générale and UniCredit. For further information about this report and PartnerBASE™ database, please access the table of contents and report prospectus by clicking on the links below.
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