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Is Mobile Gaming Stagnating?

Yankee Group
June 5, 2007
3 Pages - Pub ID: YANL1532467
 
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Countries covered: United States

Mobile gaming, although growing, is locked into a model with an increasingly limited upside. Last year, mobile gaming in the United States generated $453 million in subscription and transactional revenue, up from $321 million in 2005. However, this growth is a result of overall subscriber growth—not a greater percentage of mobile users downloading games. According to the Yankee Group 2006 US Portable/Mobile Entertainment Survey, in the United States, 68.5 million mobile users reported playing mobile games. Of these, 11% downloaded additional games to their phone. This is the same percentage of mobile users who downloaded additional games in 2004.


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