The Catalina Market Profile in Toilets is a guide to the sales and profit-oriented opportunities in this market. This comprehensive database covers U.S. shipments, imports, end-use markets, factors affecting domestic demand, distribution and demographics, exports, the cost structure of U.S. plants, and the competitive environment. In addition, major U.S. and worldwide manufacturers are profiled to review the strategies to penetrate U.S. and worldwide markets.
The U.S. supply is calculated from U.S. Department of Commerce statistics by collecting data on domestic plant shipments and adding imports (Section 1). The U.S. supply is calculated on a dollar and unit basis. Separate calculations were made for water closet bowls, flush tanks, and bidets and urinals. From this data, Catalina calculated the market for one-piece and two-piece toilets and average selling prices. Findings are provided in the Executive Summary in order to develop strategies to outperform the industry averages.
Section 2 analyzes the market’s source of supply, whether U.S.- or foreign-based. U.S. shipments are compiled from Department of Commerce surveys. Shipments are for all domestic manufacturers, whether plants are owned by U.S- of foreign-based companies, and whether or not plants specialize (50.0% or more of total facility revenues) in toilets, bidets, and urinals. U.S. import data is derived from U.S. Customs records. Import data is segmented by country of origin and product.
Catalina correlated these trends with factors affecting domestic demand in order to estimate the data provided in the previous sections (Section 4). This section analyzes data on U.S. residential and nonresidential construction activity, residential remodeling markets, and other factors affecting U.S. demand.
Purchase by end-use markets are analyzed in Section 3. The new home market data was based on construction of new family homes, multi-unit housing units, and manufactured homes, and the number of total bathrooms included in each. The residential remodeling and replacement market was calculated based on homeowner spending on bathroom remodeling projects. A survey by the Bureau of Labor Statistics provides data on household spending on plumbing equipment and repair services by demographic characteristic. Spending is segmented by income, age, size of household, and region. Additional data analyzes where homeowners purchase their plumbing fixtures and supplies, including kitchen and bath showrooms, home centers, hardware stores, and other retailers. Tables also provide data on U.S. exports.
Catalina supplies data on the cost structure and profitability of U.S. plants specializing in the manufacture and sales of vitreous plumbing fixture plants (Section 5). Some 80.0% of total plant revenues were toilets, bidets, and urinals. U.S. Department of Commerce data covering these plants and imports are supplemented with individual company sales data in order to calculate top company market shares. Company sales statistics are compiled as part of an effort to provide competitor intelligence (Section 6). Annual reports, databases, and trade journals were searched for growth- and profit-oriented strategies.
Action oriented executives are urged to use this comprehensive statistical database and competitor information to uncover growing product lines, end-use markets, distribution and profitable operating strategies. Executives are urged to compare their own company’s market share and compare their company’s operating ratios to the industry averages as part of this process.
Additional Information
Catalina Research announces the release of our 93-page Catalina Market Profile on Toilets. This fact-filled profile provides the action-oriented executive with up-to-date information on toilets, bidets, and urinals. Each page will assist the toilet executive exploit growing product lines, review the competitive environment, analyze end-use markets, and plan for 2007 and beyond.
Catalina Market Profiles contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment. So turn to a Catalina Market Profile when developing strategies to take advantage of the growth in residential and nonresidential sales.
The content matter shows the significant data and information included in this market profile. Catalina summarizes this wealth of information to clearly point to the pertinent industry trends. Look it over, fill out the order form, and receive your Catalina Market Profile promptly. You will find it a valuable planning tool.
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