This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis.
The e-Marketing tools analyzed in this report are:
Banner advertisements
Blogs
Discussion forums
Email
Ezine (i.e., electronic magazine published on the Internet)
Determine the percent of Internet use customers devote to supplier Web sites
Assess how customers obtain and process information over the Internet
Identify preferred eMarketing channels by level of Internet use
Reveal customer preferences for format, content, and frequency of supplier-generated email communication and electronic literature
Identify most-desired topics and scheduling preferences of virtual seminars
Ascertain how customers prefer to search for information on supplier’s Web sites
Provide tips on how to enhance click-through rates for supplier ads
Highlight supplier Web sites that offer the most relevant product and/or service information
Evaluate customer’s experience on over 25 leading suppliers’ Web sites
Verify how customers prefer to access supplier information via third party Web sites (i.e., online journals, electronic trade publications, life science portals)
Identify top online publications and Web sites customers rely on for new product information
(0 items)
