All of the BRIC markets have great potential for overcoming their past economic underperformance and establishing the most stabilizing of forces - a prosperous middle class. This group in each country is growing at varying rates but the future direction is clear: the middle class will both broaden and deepen providing a solid base for the development of a strong consumer packaged goods industry.
Scope
In-depth quantitative data covering historical and forecast demographic trends in Brazil, Russia, India and China. Covers population size and growth overall, by age and gender, and incidence of key age-related health conditions. Qualitative analysis of these key population trends. Actionable recommendations for producers and marketers seeking to leverage opportunities within those markets.
Highlights
Since the late 1990s, Russia's economy has benefited from the twin factors of economic structural reforms and high global commodity prices of oil. These have boosted consumer confidence as individuals are more confident of their current situation and their ability to plan their future expenditure, especially in the middle class. India’s overall GDP is reasonably strong but this is mainly due to the vast population of the country. On a per capita basis it lags behind the other BRIC countries. In 2005 the par capita GDP of China was almost double that of India with Brazil and Russia some distance ahead. Home ownership in Brazil is higher than in the US and is growing steadily, whereas in all other BRIC countries the rate of occupant ownership is in decline. The average home price in Brazil is the highest in all of the BRIC countries but the gap is being closed by China which should almost reach parity by 2010.
Reasons to Purchase
Gain access to detailed data and forecasts to inform your decision-making Understand the economic trends and shifting consumer motivations in the BRIC countries Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications
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