No other generation in history has been more intensely watched than Baby Boomers. Anything "boomer" makes headlines. And for good reason, with an estimated annual spending in the $2 trillion range, this consumer group of 79 million people has not just left its mark on the marketplace, it continues to redefine how aging consumers live, shop and use products.
As the eldest Baby Boomer turned 60 in 2006, health concerns brought on by their aging bear new economic and cultural resonance that cannot be ignored by tomorrow's competitive food and beverage manufacturers, marketers and retailers.
Given that boomers' changing relationship with food and beverages, and health and wellness are occurring in an ever-complicating labyrinth of dining, product and retail options, Changing Food Consumption among Baby Boomers (1946-1964): Looking Five Years into the Future will provide food manufacturers, food retailers and other interested stakeholders with the following insights:
Knowledge, attitudes and behaviors regarding health and wellness,
How this translates into current food purchase and consumption, and
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