Price reduced due to age. Shopper Cards from a Consumer Perspective documents how well consumer attitudes and behaviors align with industry intent and practice. With approximately 30 figures and tables, this report looks beyond transaction size and shopping frequency patterns to begin to unravel the mystery surrounding who holds the key to loyalty: the consumer or the retailer?
The report answers these questions:
Do consumers feel ""rewarded"" for using a shopper card? Are shopper cards effective in ""driving"" consumers to the store?
What is the consumer definition of ""loyalty?""
What are the advantages for separating the truly loyal shoppers from the occasional shopper?
How can retailers evolve beyond what shoppers view to be as providers of ""discount"" and ""savings"" cards? How can retailers expect loyalty from customers when they are not demonstrating loyalty to the shoppers?
How do shopper cards influence attitudes toward spending? Because shopper card programs are so prevalent in the marketplace, are consumers inclined to buy any more than if they didn't
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