Heart Health from a Consumer Perspective paints a lifestyle portrait of the heart health landscape as depicted from both a heart health ""concerned"" (vs. ""unconcerned"") consumer viewpoint, as well as from the vantage point of the general population. With over 35 charts and tables, the report highlights consumer perceptions of lifestyle, shopping channels and brands, and health care services as seen through the lens of heart healthy lifestyles.
Key insights includes discussions on:
Consumer definitions of heart health and what it means to live a heart healthy lifestyle
The paradox between an overall belief in the connection between nutrition, exercise, and heart health but a difficulty in achieving activity within the context of sedentary lifestyles
Barriers to heart health lifestyles: Within dietary behaviors at home, at retail and in dining out
Activities consumers do to manage heart health
Consumer awareness and associations with brands, foods, supplements, restaurants and retailers, and overall attempts to live a heart healthy lifestyle
Foods and beverages perceived to provide the greatest benefit toward heart health
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