InfoTrends’ Dynamic Content Software Strategies group puts its nose to the grindstone and considers the year ahead for content technologies. Many of the predictions that we made in our 2006 Road Map were indeed correct, and we anticipate that similarly accurate and compelling predictions will be revealed in this year’s document.
In a segment that has always been inundated with catch-phrases and acronyms, 2006 was overwhelmingly the year of “Version 2.0.” Terms like Web 2.0 and Enterprise 2.0 continue to confuse customers, vendors, and analysts alike, as we struggle to deal with the role of the Web, the explosion in electronic channels and unstructured enterprise content, and our short-term and long-term strategic visions. For that reason, readers will not see a “Web 2.0” trend in this document. Trying to be more detailed and less ambiguous, InfoTrends chooses to discuss related technologies and trends while restricting the use of “2.0” verbiage.
As analysts, we have prepared this document to cover the most relevant issues of the coming year. We have avoided claiming the future dominance of emerging dynamic content technologies only because they seem innovative and exciting. We have tried to differentiate between consumer and business trends whenever possible, as these tend to follow different paths and timelines.
Holistically speaking, organizations will have several reasons to re-evaluate their content strategies, not excluding compliance; a surge in multi-channel communications; and the importance of a more targeted, more relevant, and richer information consumer experience. As these businesses construct their enterprise content management strategies for the future—a mandatory step given our assessment of current business requirements—InfoTrends hopes that they will consider the emerging workflow models, standards, and technologies discussed herein. By aligning their strategies with these trends, these businesses should be better prepared to take advantage of additional dynamic content technologies in the future.
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