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Selling Financial Services Products in the Era of the Euro

Business Insights
February 1, 1999
130 Pages - Pub ID: RET59
 
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Countries covered: Europe

Selling Financial Services Products in the Era of the Euro

 
Competition in European financial services in and outside the eurozone is now entering a new era, presenting providers with significant new challenges. This report provides financial services companies, vertical market suppliers and other industry observers with the first clear indication of the environment in which financial services products will be sold in the near future. Scenario-based forecasts of the future of the retail financial services sector in Europe are based upon formal analysis of factors influencing change in the era of the euro. A wealth of industry specific primary opinion is gathered and summarised in industry sector chapters. From Reuters Business Insight.

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