Consumers are demanding safe, high-quality food that is ethically produced with a high regard for the environment. This Frost & Sullivan report offers a highly strategic and comprehensive analysis of European marketplace demands and organic farmers efforts to meet them. Consumer attitudes are closely monitored and reported, and growth, potential, and profitability of the total market are assessed. The market development process is delineated, and the drivers and limitations of development in each key nation are explained. Finally, major producers, retailers, distributors, and trade associations in each European market country are profiled, including Agramarkt Austria, Billa Merkur, EOSTA, Safeway, Waitrose, and Pro Natura.
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