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Marketing to the Internet Generation
Packaged Facts
September 1, 2000
192 Pages
- Pub ID: LA593
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EXECUTIVE SUMMARY
(pp. 16 - 34)
US $371.00
II. OVERVIEW OF THE INTERNET GENERATION
(pp. 35 - 55)
US $434.00
III. SURVEY OF THE MARKET
(pp. 56 - 79)
US $503.00
IV. MARKETING AND ADVERTISING STRATEGIES
(pp. 80 - 95)
US $371.00
V. THE KIDS SEGMENT OF THE INTERNET GENERATION
(pp. 96 - 117)
US $429.00
VI. THE TWEENS SEGMENT OF THE INTERNET GENERATION
(pp. 118 - 135)
US $323.00
VII. THE TEENS SEGMENT OF THE INTERNET GENERATION
(pp. 136 - 158)
US $431.00
VIII. THE COLLEGE SEGMENT OF THE INTERNET GENERATION
(pp. 159 - 186)
US $616.00
APPENDIX: ADDRESSES OF SELECTED INTERNET GENERATION MARKET RESOURCES (pp. 187 - 194)
US $107.00
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