The price of this report has been reduced. The original price was $595. This report provides the process for developing an effective strategic marketing plan—the foundation of every business. It provides an overall structure for print service providers that guides the process of determining appropriate target markets for products and services, detailing the customer’s wants and needs and then fulfilling those wants and needs better than competitors, to deliver double-digit revenue growth in a challenging economic environment.
The report defines the strategic market planning process and includes examples of how graphic communications service providers have successfully developed their marketing strategies.
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