Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs—any company trying to reach dieters online. Other syndicated research services cost $25,000+ per year, and don’t provide the same level of detail.

Statistical tables are supplemented by in-depth analyses and commentary, based on Marketdata’s ongoing research and 17 year knowledge of the weight loss market.

Metrics Tracked

Each quarterly report will track 112 measures, including the following:

• gender
• age (5 categories)
• BMI (body mass index (separately for 5 categories, 18.5-40+)
• Percent opting in for special offers from diet companies
• Percent leaving first name
• Pregnant or nursing percentage
• Medical conditions, percent indicating at least one
• Their diet budget (separately for 6 categories: under $250 to $3,000+)
• Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro’s office, residential facility, celebrity program)
• Interest in weight loss (bariatric) surgery - percent
• Interest in home delivery of diet food - percent
• Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)
• Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)
• Percent interested only in diet plans with pre-planned daily menus
• Percent with special food needs, allergies, food sensitivities
• Readiness to begin a diet program (immediately-6 months)
• Previous types of diet plans used (percent by 18 types)
• Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)
• Psychological support needs: percent identified by BestDietForMe.com analysis as needing… emotional eating support, stimulus control, social eating skills support

Also Included…


• Discussion and analysis of the online dieting market: nature, market size.
• 1st nine months 2006 sales and company developments, findings from conference calls for: eDiets, Medifast, NutriSystem, Weight Watchers.
• Recent weight loss market developments: diet drugs, emerging trends in online and off-line diet program marketing, start of 2007 diet season, diet food home delivery niche grows rapidly
• List of the top diet websites.
• Latest Alexa traffic rankings of the top diet websites (July, October 2006, Jan. 2007 traffic)
• Forecasts and early identification of key trends - new diet books, phone counseling, diet food home delivery.
• Latest results of surveys of online dieters by diet companies and others.
• Overview/status report of the entire U.S. weight loss market and its 9 segments, with 2008 forecasts, emerging trends, covering: diet websites, commercial chains, health clubs industry, residential facilities, children’s programs, meal replacements and OTC diet pills, diet/low-carb foods, diet soft drinks , artificial sweeteners, diet drugs, weight loss surgery, MD/dietitian/hospital-based programs, and more.
• Reference Directory Of Weight Loss Industry Information Sources

Note: This report does not contain state or city data.

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