Selling to Seniors includes case studies of successful sales approaches, interviews with industry experts, reviews of ad campaigns, highlights of research studies, updates on Congressional legislation, and reports on demographic trends.

Selling to Seniors contains tips to help companies find new ways to tap into the over-50 market with expert advice on using direct mail, telemarketing, newspaper advertising, and radio and TV spots wisely. Selling to Seniors is an ongoing source of ideas on marketing health care, travel, housing, retail, and financial services to seniors, and more.

A one year subscription brings you 12 issues of this valuable newsletter.

Related Reports:
Refusing to Grow Old Gracefully - UK
Older Americans: A Changing Market, 6th ed.
The Elder Care Market: Products and Services
Greying Gadgets - How Older Americans Shop For and Use Consumer Electronics
Aging Populations: Changing Food & Beverage Needs And Behaviors Of Senior Consumers
Aging Populations: Changing Personal Care Needs And Behaviors Of Senior Consumers
Aging Populations: Changing Alcoholic Drinks Needs & Behaviors of Senior Consumers
UK Seniors: Indifferent to the Internet?
Aging Population in the Western World - Investment Opportunities
Over-50s (The) - Changing Lifestyles - UK