Catalina Research announces the release of our 37-page Catalina Market Profile on Toilet Seats. This fact-filled profile provides the action-oriented executive with up-to-date information on molded wood, polypropylene, and soft toilet seats. Each page will assist the toilet seat executive exploit growing product lines, review the competitive environment, analyze end-use markets, and plan for 2007 and beyond.
Catalina Market Profiles contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment. So turn to a Catalina Market Profile when developing strategies to take advantage of the growth in residential and nonresidential sales.
The content matter shows the significant data and information included in this market profile. Catalina summarizes this wealth of information to clearly point to the pertinent industry trends. Look it over, fill out the order form, and receive your Catalina Market Profile promptly. You will find it a valuable planning tool.
CONTENT MATTER
1. U.S. TOILET SEAT MARKET EXECUTIVE SUMMARY (1992-2007)
Executive summary
Toilet seat market trends
Factors driving demand
Price trends
New product developments
Sales by material and market
Competitive environment
Distribution channels
Outlook
2. U.S TOILET SEAT MARKET TRENDS (1992-2007)
U.S. toilet seats in dollars and units
Average value per toilet seat sold
Price trends for resins and lumber
Share of toilet seat sales by material: molded wood, polypropylene, and soft
Replacement sales and sales for new toilets
Sales by market: residential new, remodeling, and replacement; nonresidential new and remodeling , and replacement
U.S. toilet seat dollar shipments and number of domestic manufacturers
U.S. quantity toilet seat shipments and average value per toilet seat shipped
Toilet seat imports and major country of origin
Toilet seat exports and major country of destination
Analysis of Home Depot’s toilet seat products sold
Profile of Bemis Manufacturing and Kohler toilet seat product lines
3. FACTORS DRIVING U.S. TOILET SEAT SALES (1992-2007)
Quantity U.S. toilet sales
U.S. residential and nonresidential building construction spending
Total housing demand by region: existing home sales, new housing completions, and manufacturer housing sales
Housing starts for new single-family homes and multi-family housing units
Monthly residential permit trends by region
Bathrooms per new U.S. single-family and multi-family housing unit by region
Homeowner bathroom remodeling spending
Home mortgage interest rates and personal income trends
Additional Information
Scope And Methodology
Catalina compiled U.S. toilet seat shipments, exports, and imports from the U.S. Department of Commerce (Tables 8, 10, and 12). Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies and whether or not plants specialize (50% or more of total facility revenues) in toilet seats. The shipment data, however, was classified as wood toilet seats, including molded type. There was no separate category for plastic toilet seats. Catalina assumes that plastic seats are included in this data since government data included plastic toilet seats in this category in the 1960s. The export and import data was classified as plastic toilet seats. Again, Catalina assumes that the international trade data also included wood toilet seats, especially molded types. Molded types dominate industry sales.
To estimate unit shipments, Catalina used the average value per unit exported as a guide to estimating an average shipment value (Tables 8 and 12). Catalina then calculated shipments minus exports plus imports to compute U.S. sales (Table 2). Our market estimate corresponded with estimates of market size in industry literature. Catalina made a similar calculation for dollar sales (Table 1).
In addition, Catalina compiled data on U.S. toilet sales in order to calculate the share of sales from new toilets (new construction and remodeling projects) and for replacement sales (Tables 6 and 14). Catalina used this data to calculate the sales for residential and nonresidential markets; and new, remodeling, and replacement sales in each market (Table 5). We used data from our Kitchen Cabinets and Countertops report — Tables 5-1 and 5-2 (total and new residential bathrooms) as a guide to this calculation. Catalina also used commercial's share of total plumbing fixture and fittings sales in the Catalina Report on Plumbing Fixtures and Fittings. In addition, Catalina analyzed residential and nonresidential construction spending, residential permits and starts, existing home resales, mortgage rates and personal income, and the average number of bathrooms per new housing unit in order to evaluate the factors driving demand.
Catalina profiled two leading manufacturers by compiling information from the company web sites and other databases. Two Home Depot locations were also visited to view the wide array of products offered by these manufacturers at the retail level.
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