Finaccord’s report entitled Automotive Financial Services in Central and Eastern Europe is the first ever published market research report to investigate the market for automotive financial services, defined in broad terms, linked to sales of new and used passenger cars in Central and Eastern Europe. In addition to analysing the €23.2bn market for finance and leasing services, the study also offers detailed coverage of ancillary automotive financial services markets including motor insurance, creditor insurance, extended warranties and road assistance. With strong growth forecast for the core finance and leasing markets, the revenues generated from high margin ancillary products can enhance further the profits of market participants including dealers, manufacturers and independent finance providers. The report draws on the results of a survey of 400 leading car dealership groups in eight Central and Eastern European countries (Austria, the Czech Republic, Greece, Hungary, Poland, Russia, Slovakia and Turkey) as well as an analysis of the approach to automotive financial services of the leading manufacturer brands active in the same countries. The PartnerBASE™ database that accompanies the report details each of the marketing initiatives for automotive financial services traced by Finaccord for both dealer groups and manufacturers. Together, the report and database will provide you with the definitive guide to current and future opportunities in automotive financial services in Central and Eastern Europe.
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