Catalina Research announces the release of our 59-page Catalina Market Profile on Carpet Cushion. This fact-filled profile provides the action-oriented executive with up-to-date information on polyurethane, latex, and rubber carpet cushion. Each page will assist the carpet cushion executive exploit growing product lines, review the competitive environment, maximize plant profit margins, and plan for 2007 and beyond.
Catalina Market Profiles contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment. So turn to a Catalina Market Profile when developing strategies to take advantage of the growth in residential and nonresidential sales.
The content matter shows the significant data and information included in this market profile. Catalina summarizes this wealth of information to clearly point to the pertinent industry trends. Look it over, fill out the order form, and receive your Catalina Market Profile promptly. You will find it a valuable planning tool.
CONTENT MATTER
1. U.S. CARPET CUSHION MARKET TRENDS (1987-2011)
U.S. carpet cushion shipment trends in dollars and square yards
Shipments by material: polyurethane, latex, and rubber
Polyurethane foam carpet cushion shipments by type: bonded and prime
Shipments by market: residential and nonresidential
Carpet cushion price trends: polyurethane and rubber
Outlook
2. FACTORS DRIVING U.S. CARPET CUSHION DEMAND AND DISTRIBUTION (1997-2011)
U.S. broadloom shipments and area rug sales
U.S. carpet and area rug market purchases by end-use market: new residential, residential replacement, manufactured housing, new nonresidential construction, commercial contract, and transportation equipment
Soft versus hard surface floor coverings demand
Soft surface flooring retail sales by type of outlet: floor coverings stores, home centers, other building material retailers, and other retailers
Soft surface flooring retail sales by region and state
U.S. building construction spending and by type of structure
Total U.S. housing demand and by region and state: completions, resales, and mobile home placements
Starts, permits, and new home characteristics
Residential remodeling and repair spending
Mortgage rates and personal income
3. U.S. CARPET CUSHION PLANT PROFITABILITY AND THE COMPETITVE ENVIRONMENT (1992-2006)
Number of U.S. manufacturers by material: polyurethane, latex, and rubber
Payroll and material costs percent plant revenues for polyurethane and rubber foam product plants
Price trends for plastic resin
Share of U.S. carpet cushion shipments for the top four manufacturers
Sales and profit trends for Foamex Carpet Cushion Products
Catalina has profiled eleven U.S.-based carpet cushion manufacturers
Scope And Methodology
Catalina Research has compiled in-depth data and information on carpet cushion to uncover growth- and profit-oriented opportunities in this market. Section 1 provides an analysis of U.S. shipments, plant profit margins, and the competitive environment; Section 2 is an investigation into the factors driving demand and distribution; and Section 3 profiles the leading suppliers.
Dollar shipment trends are compiled from U.S. Department of Commerce surveys (Section 1). Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total plant revenues) in carpet cushion. Total quantity shipments and shipments for residential and nonresidential applications are estimated by Catalina Research. These estimates were based on discussions with industry experts on carpet cushion usage rates by market and average prices. This data was extrapolated by using U.S. Department of Commerce data on carpet usage by end-use market and by using the Bureau of Labor Statistics Producer Price Index for polyurethane foam furnishing products and rubber foam and sponge products. All estimates and forecasts are calculated by Catalina Research based on the data trends throughout this report.
Catalina also supplies data on the cost structure and profitability of U.S. plants specializing (50% or more of total plant revenues) in the manufacture and sale of these products. U.S. Department of Commerce survey data covering carpet cushion shipments are supplemented with individual company profiles and sales data in order to calculate leading competitor market shares.
Section 2 analyzes the factors driving carpet cushion demand and retail distribution. Data trends include U.S. broadloom shipments and area rug sales (shipments plus imports), the distribution of carpet and area rug purchases by end-use market, and soft surface’s share of total U.S. floor coverings sales. Catalina also investigated U.S. construction activity and soft surface flooring retail sales. Residential housing statistics include on new housing completions, existing home resales, and mobile home placements. Housing starts and residential building permits track current trends in new residential construction markets. The characteristics of newly completed U.S. housing units are also provided. Total homeowner remodeling and repair spending are analyzed as well. Retail soft surface floor coverings sales are provided by type of outlet and by region and state. Nonresidential construction trends are tracked by type of building.
Section 3 profiles 11 leading U.S.-based carpet cushion manufacturers and marketers. Annual reports, trade journals, and databases were searched to uncover growth- and profit-oriented strategies.
Action-oriented executives are urged to use this comprehensive statistical database and the competitor information to develop new products, penetrate end-use markets, target key demographic markets, and initiate profitable operating strategies.
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