Catalina Research announces the release of our 152-page Catalina Report on Resilient Flooring. This fact-filled report provides action-oriented executives with up-to-date information on vinyl sheet products, vinyl floor tile, other plastic floorings, rubber flooring, linoleum, and other resilient floors. Each page will assist the resilient flooring executive exploit growing product lines, improve plant efficiency, strengthen distribution, penetrate end-use markets, and plan for 2007 and beyond.
Catalina Reports contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment. So turn to a Catalina Report when developing strategies to take advantage of the growth in residential and nonresidential resilient flooring sales, retail distribution channels, and foreign markets.
SUMMARY OF MAJOR FINDINGS
The $2.5 billion (manufacturers’ dollars) U.S. resilient flooring market has experienced stronger growth between 2002 and 2006, however, this market remains one of the slowest growing sectors of the U.S. floor coverings industry. Resilient flooring manufacturers have made efforts to compete with stronger growing hard surface flooring products by introducing luxury vinyl tile and incorporating production technology to create a greater level of realism. These innovations have allowed manufacturers to increase average prices. Average prices have also risen as manufacturers pushed through rising material costs. Stronger price increases and a growing emphasis on higher end products has enabled manufacturers to boost plant profit margins.
RESILIENT FLOORING SALES TRENDS
Catalina Research has uncovered these trends in our 152-page in-depth analysis of the North American resilient flooring market. U.S. shipments, exports, imports, and price trends are evaluated for vinyl sheet products, vinyl tile, other plastic flooring, rubber flooring, linoleum, and other flooring materials. Data is provided on a dollar and unit basis. Catalina also reviews product innovations such as luxury vinyl tile and fiber-backed and other high-end floorings. Import data analyzes shipments of foreign-sourced products by major country of origin, and export data analyzes foreign sales by major country of destination.
END-USE MARKET PURCHASES AND DISTRIBUTION
The report’s end-use market analysis provides executives with the growing sales opportunities in residential, nonresidential, and transportation equipment markets. Residential markets are further divided into new construction, residential remodeling, and manufactured housing markets. Nonresidential markets are segmented into new construction and commercial contract purchasers. Catalina used these data trends to calculate resilient flooring’s share of total residential and nonresidential flooring markets. Retail sales are provided as well.
FACTORS AFFECTING DEMAND
End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other housing and economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2007 and beyond.
PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research examined the cost structure and profitability of U.S. resilient flooring plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina profiled 12 North American manufactures and marketers, and compiled company resilient flooring sales. Catalina used this information to calculate market shares of leading manufacturers. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executives are urged to review the growth- and profit-oriented strategies of leading North American resilient flooring manufacturers and compare their company’s own performance to the industry averages.
RUBBER MAT, STAIR TREAD, AND COVE BASE MARKET
Catalina Research also evaluated the market for rubber mats, stair treads, and cove base. Product shipments cover roll goods, automotive mats, other mats, and cove base and other products. Export and import trends are also included.
CANADIAN RESILIENT FLOORING MARKET
The Canadian resilient flooring market is investigated as well. Market trends are segmented for plastic and rubber floors. Data trends include market sales, shipments, imports, and exports.
Additional Information
SUBJECT MATTER
1. U.S. RESILIENT FLOORING SALES TRENDS (1987- 2011)
Resilient flooring sales in dollars/square feet
Average price sold by material
Share of total floor coverings/hard surfaces
Price trends for resilient versus resins
Sales of vinyl, rubber, and other floorings
Sales for vinyl sheet and vinyl tile
2. SHIPMENTS AND IMPORTS BY MATERIAL (1987-2011)
Shipments for vinyl sheet, vinyl tile, rubber sheet and floor tile, and other floorings
Imports for vinyl sheet, vinyl tile, other plastic flooring, linoleum, and others
Imports by major country of origin by flooring material
Import’s share of U.S. sales by material
Average prices for U.S. manufacturers versus foreign-sourced products
3. END-USE MARKET PURCHASES AND DISTRIBUTION (1997-2006)
New residential construction
New nonresidential construction
Residential remodeling
Commercial contract
Factory-built housing
Transportation equipment
Retail sales
Exports by material by country
4. FACTORS AFFECTING DEMAND AND DISTRIBUTION (1987-2006)
Building construction spending
Top ten builders
Spending by building type
Household demographics
Housing completions and resales
Homeowner remodeling spending
Housing starts, permits, and
Regional and state housing markets
factory-built housing
Transport equipment output
Characteristics of new housing
Mortgage rates and personal income
New homes by size and price
5. PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT (1987-2006)
Number of companies, plants and revenues
Capital expenditures
Payroll and material costs
Plant labor situation
Plant profit margins
Armstrong sales by market/world area
Material inputs
Top 4 company market shares
Sales and profit trends for 3 companies
Builder/remodeler brand preferences
6. U.S. RUBBER MAT, STAIR TREAD, AND COVE BASE MARKET (1992-2011)
Current and real dollar market sales
Exports and imports by
Shipments of rolls, auto mats, others mats major trading country
Export’s share of shipments
Number of plants
Import’s share of U.S. sales
Plant operating ratios/profit margins
Producer price trends
7. CANADIAN RESILIENT FLOORING MARKET TRENDS (1992-2006)
Plastic flooring shipments, imports, and exports
Exports and imports by
Rubber flooring shipments, imports, and exports major trading country
Canadian building permits and housing starts
8. COMPANY PROFILES
Catalina Research has profiled 12 resilient flooring manufacturers and marketers. The leading competitors are Armstrong, Congoleum, Mannington Mills, and Tarkett
SCOPE AND METHODOLOGY
The Catalina Report on Resilient Flooring is a guide to the growth and profit opportunities in the manufacturing, importing, and distribution of vinyl, rubber, and other resilient flooring. This comprehensive database covers U.S. shipments, imports and exports, residential and nonresidential markets, retail sales, factors affecting domestic demand and distribution, the cost structure of resilient flooring plants, the competitive environment, and the Canadian market situation. In addition, major U.S. manufacturers and marketers are profiled in order to uncover competitor strategies.
U.S. resilient flooring sales are calculated from U.S. Department of Commerce statistics by collecting data on domestic plant shipments, subtracting exports, and adding imports (Section 1). Sales are calculated on a dollar and square foot basis and calculated as a share of total U.S. floor coverings sales (shipments minus exports plus imports) and hard surface flooring sales. Catalina does a similar calculation for vinyl sheet and floor tile, rubber flooring, and other resilient flooring products. However, Catalina estimates shipments for each sector. In addition, the market for vinyl sheet products and vinyl floor tiles are calculated. Section and report findings are summarized in our Executive Summary in order for readers to quickly review the present and future health of this industry and assess whether their company’s performance is in line with industry trends.
Section 2 analyzes U.S. shipments and imports. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in resilient flooring. Import data is derived from U.S. Customs records and analyzed by product and by major country of origin. Average value per square foot of flooring supplied by U.S.- and foreign-based manufacturers is also evaluated.
End-use markets and distribution channels are analyzed in Section 3. Resilient flooring purchases are provided for new residential construction and residential remodeling markets, new nonresidential construction and commercial contract markets, as well as transportation equipment markets. This data is based on U.S. Department of Commerce surveys. Section 3 also analyzes resilient flooring retail sales. In addition, U.S. export trends are included in order to determine world market sales opportunities.
Catalina investigated the factors driving domestic demand and distribution by analyzing U.S. construction activity (Section 4). Residential housing statistics include data on new housing completions, existing home resales, and mobile home placements. Housing starts and residential building permits track current trends in new residential construction markets. The characteristics of newly constructed U.S. housing units are also provided. Total homeowner remodeling and repair spending is analyzed as well. In addition, data is provided on household demographics and economic trends. Nonresidential construction trends are tracked by type of building.
Catalina supplies data on the cost structure and profitability of U.S. plants specializing (50% or more of total plant revenues) in the manufacture and sale of resilient flooring (Section 5). U.S. Department of Commerce survey data covering these plants are supplemented with individual company profiles and sales data in order to provide growth- and profit-oriented strategies and company market shares. Annual reports, trade journals, and databases were searched (Section 8). Professional Builder’s Brand Study results were included to show the leading brands penetrating the U.S. home builder and remodeling contractor markets.
Section 6 is an analysis of the U.S. market for rubber mats, stair treads, and cove base. Shipments, imports, exports, and price trends were analyzed. U.S. rubber mat, stair tread, and cove base plant operating ratios and profit margins were also investigated.
The Canadian market situation was evaluated as well (Section 7). Catalina analyzed Statistics Canada shipments, imports, and exports.
Action-oriented executives are urged to use this comprehensive statistical database and the competitor information to develop new products, penetrate end-use markets, target key demographic markets, expand foreign market sales, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry’s averages as part of this process.
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