In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging.
Purpose - The purpose of this article is to introduce the contents of this special issue on business-to-business marketing in the twenty-first century.
Design/methodology/approach - Discusses each paper and comments on their content.
Findings - These papers provide an insight into the breadth of research in business-to-business marketing today.
Originality/value - Gives an insight into the range of research in business-to-business marketing.
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