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The purpose of this e-book is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies’ marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, this e-book will provide many new insights into the benefits and pitfalls of pharmaceutical marketing.
Purpose - To delineate confusions and uncertainties of the issues surrounding those criticisms. Critics assert that all marketing of medical products is abusive, while actual impacts are disputed.
Design/methodology/approach - Pulling from past commentaries on pharmaceutical marketing and current criticisms of the practice, to indicate areas of confusion.
Findings - The ills of pharmaceutical marketing are not as great as critics presume, but the practices are not as positive as the companies might wish to assert. With uncertainty on the actual impact of specific practices, the companies are engaging in a certain degree of warfare via ever-increasing budgets of sometimes-questionable value.
Practical implications - Puts criticisms of pharmaceutical marketing in context.
Originality/value - Perspectives for understanding pharmaceutical marketing.
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