The provision of samples to physicians is a key driver of pharmaceutical marketing success. eSampling can be a cost effective means of supplementing traditional drug sample distribution practices and should be used in combination with sales rep-based sampling efforts. Used effectively, eSampling can expand physician coverage and improve the quality of services provided to dedicated prescribers.
Scope
Insight into how willing the physician populations in key markets are to adopt alternative methods of sampling
Analysis of which consumer groups are most amenable to using sample vouchers or coupons in lieu of sample packets
Identification of key factors that impact physicians? willingness to use the Internet to increase access to drug samples
A discussion of the growing importance of the preferences of US patients in the adoption of an eSampling strategy
Highlights
Datamonitor finds that consumers in the US are just as likely as physicians in the US to regularly return to a pharmaceutical-sponsored website that offers printable vouchers or coupons as a feature.
An ideal eSampling platform should be customizable and offer an option to link into an eDetailing application. Additionally, electronic sampling applications that provide increased functionality and allow manufacturers to get more value out of their data are preferable.
Despite the fact that physicians in the US and Western Europe still prefer in-person delivery of samples, Datamonitor predicts that sample vouchers and coupons will continue to play a bigger role, in some cases taking the place of sample packets entirely.
Reasons to Purchase
Identify opportunities within the US market to enable patients to gain greater access to eSamples through consumer-facing websites
Understand why physicians continue to prefer to distribute sample packets rather than coupons or voucher to their patients
Target opportunities to expand the use of eSampling in key pharmaceutical markets
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