On-the-move eating has become a significant part of modern diets; in the past, such products were limited to cold snacks, such as crisps and confectionery, but today a whole raft of hot-eating snacks exists. Hot snacks, encompassing frozen hot-eating snacks, chilled hot-eating snacks, snack soups and snack noodles (including other pot snacks), are worth USD6.76bn. The US and Japan dominate the market.
In per capita terms, the Japanese are easily the biggest spenders in the hot snacks category, with USD18.18, although most of this is spent on very traditional hot-eating snacks, such as instant pot noodles and soups, rather than the new generation frozen and chilled hand-held and microwaveable snacks. The UK takes second place in per capita expenditure terms, with USD10.78, and here chilled and frozen new-generation hot snacks are more prominent.
The hot snacks market is relatively fragmented in terms of its structure, with significant differences between the different sectors of the market. The frozen snacks market is largely contested by companies with significant interests in frozen foods as a whole. The chilled hot snacks market, on the other hand, is much more fragmented, with fewer multinational companies.
This report assesses trends and developments in the international market for hot snacks. It looks at four key categories - frozen hot-eating snacks, chilled hot-eating snacks, snack soups and snack noodles. The report includes information on market sizes and segmentation, influences and trends, key companies and brands and recent new product activity.
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