Growing international interest in healthy eating and rising concerns over obesity are combining with continued demand for convenient snacks suitable for on-the-go consumption to create a market for healthier alternatives to traditional snacks, such as chocolate countlines, cakes, biscuits and bagged snacks. Fruit has traditionally been used as a snack, but market development has been held back by the perceived inconvenience of fresh fruit products, which may need peeling or other preparation, can be difficult to transport, and often have to be consumed in their entirety once started. In some instances it is only relatively recently that new fruit products specifically targeted at the snack market have started to appear, although in other cases existing products have been repackaged or repositioned to make them suitable for snacking.
This report assesses trends and developments in the international market for fruit snacks. It looks at four key categories - fruit bars and processed fruit snacks, canned and ambient fruit snacks, dried snacking fruit and chilled fruit snacks. It includes information on market sizes and segmentation, influences and trends, key companies and brands and recent new product activity.
The fruit snacks market, made up of fruit bars and processed fruit snacks, canned and ambient fruit snacks, dried snacking fruit and chilled fruit snacks, is worth nearly USD2.32bn.
The US accounts for a dominant 48% of that, ahead of France with 25% and the UK with 12%. In per capita expenditure terms, however, it is France that leads by a clear margin, reflecting the established and sizeable nature of the ambient and chilled individual fruit compotes market in that country, which has yet to establish itself in a significant way in any other region.
Although the fruit snacks market is relatively fragmented, with a large number of different sub-sectors, there are some key multinational companies and brands that operate within the sector, including international fruit companies, such as Del Monte and Dole. In addition, there is also a range of national competitors in most sectors of the market, although their influence varies from sector to sector, tending to be highest in dried snacking fruit and lowest in processed fruit bars and snacks.
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