Rising consumer interest in healthy eating and in more natural and nutritious foods has been driving international food and drinks markets in recent years and no more so than in the children’s lunchbox foods category.
Parents are constantly seeking more nutritious items to send to school with their children and, as a result, a distinct market for dairy snacks has developed around the world, with cheese snacks and spoon-free yoghurts and desserts finding favour thanks to their calcium content and natural image.
As this market has developed, however, it has also expanded to include more and more adult-oriented products and the cheese snacks category is now largely polarised between children’s lines and premium, adult snacks.
The International Market for Dairy Snacks is a new report from Leatherhead Food International and forms part of its New Generation Snack Foods series. The report assesses trends and developments in the international market for dairy snacks, looking at the two key categories:
Cheese snacks, and
Hand-held (or spoon-free) yoghurts and desserts
Helping You To:
Identify the key factors influencing development of the market
Track sales and determine the size of the opportunities
Monitor key customers and competitors
Understand what’s on shelf in different countries around the world
Recognise areas of current and potential future development
LFI reports that sales of cheese snacks and hand-held yoghurts and desserts were worth US$2,665m in 2005. Cheese snacks is by far the largest sector of the market, taking over 91% of total market value in 2005, leaving less than 9% for hand-held yoghurts and desserts.
Cheese snacks is also growing faster than hand-held yoghurts and snacks in most countries, with growth of 4.4% likely to take sales from USD2,429m in 2005 to USD2,537m in 2006, while sales of hand-held yoghurts and desserts is growing more slowly from a much smaller base, with a 3.8% increase likely to take sales from USD236m to USD245m over the same period.
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