The US Market For Self-Improvement Products & Services

Countries covered: United States

This is simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $9.6 billion market for motivational “self-improvement” programs, products or services that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, videos, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, 17 holistic institutes, personal coaching and more. Nature of and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, stress management, and speed reading.

The study analyzes market segments and structure, $ size/growth (1998-2010 forecast), profiles of 40+ top motivational speakers/gurus (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Stephen Covey, Suze Orman, John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), demographic profile/buying habits of TV infomercial buyers, top 100 infomercials of 2005, mail order catalogs, 2005-2006 status report of US weight loss market, the stress management market, more.

Contains a 97-page exhaustive chapter profiling the activities/specialties/speaking fees/revenues of 40+ top speakers/gurus influencing the market, with a ranking of the top 101. Competitor profiles for: Gaiam, Nightingale-Conant, Evelyn Wood Reading Dynamics, Fred Pryor.CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Electronic Retailing Assn., New Age Retailer, more.

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