Pharmaceutical Market Segmentation: Spending, Strategy and Implementation

Title	Published	Price
Five Dominating Advertising Approaches Dealing with Recession By: TrendsSpotting.com The research presented in this report was conducted on advertising campaigns featuring throughout year 2008 until 2009 Super Bowl. By analyzing many brand promise approaches we have profiled five main strategies dealing with recession. In \| more... Search inside this report	3/3/2009	$550.00
eHealthInsight Series: The Changing Direct-to-Consumer Advertising Landscape By: Datamonitor Introduction An effective DTC strategy can catapult a drug into blockbuster status. However, after a 10 year period of skyrocketing DTC budgets, Pharma is now opting for lower cost and more targeted approaches. Pharma faces \| more...	12/9/2008	$3,800.00
Plimsoll Analysis- Strategic Marketing Consultants (UK) By: Plimsoll Publishing Ltd. The Plimsoll Analysis - Strategic Marketing Consultants is an in-depth report analysing the UK strategic marketing consultants market and the 44 companies operating within it.. The report includes over 30 pages of market information including:. \| more...	10/1/2008	$850.00
CMO Advisory Best Practices Series: Marketing Performance Measurement 2.0 and Beyond By: IDC This IDC study provides essential guidance to CMOs and their executive teams in developing and improving their marketing performance measurement (MPM) strategy and related dashboards. Based upon in-depth interviews with over 15 high-technology marketing \| more... Search inside this report	4/30/2008	$4,500.00
Plimsoll Portfolio Analysis - Strategic Marketing Consultants (UK) By: Plimsoll Publishing Ltd. The Plimsoll Portfolio Analysis - Strategic Marketing Consultants is a comprehensive evaluation of the UK market. The revised and updated 2008 edition analyses the financial performance of the companies important to the success of your \| more...	1/10/2008	$850.00
Plimsoll Portfolio Analysis - Strategic Marketing Consultants By: Plimsoll Publishing Ltd. The Plimsoll Portfolio Analysis - Strategic Marketing Consultants is a comprehensive evaluation of the UK market. The revised and updated 2007 edition analyses the financial performance of the companies important to the success of your \| more...	10/1/2007	$850.00
Cause Marketing - US By: Mintel International Group Ltd. Cause-related marketing (CRM) is a comparatively new tactic that has been increasingly adopted by corporations. This report provides an in-depth examination of the cause-related market and the following topics: Benefits of CRM. Mintel’s exclusive research, \| more... Search inside this report	8/1/2007	$3,995.00
The Future of Branding By: Datamonitor Introduction Branding is becoming ever more important as companies face an increasingly global and competitive marketplace. But what should companies be focusing on when managing this key intangible asset? This report provides in-depth analysis of \| more... Search inside this report	5/10/2006	$4,495.00
Marketing Automation Platforms By: Bloor Research Marketing is perceived by most observers to be \| more... Search inside this report	5/1/2006	$1,995.00
Forecasting Customer Switching and Churn By: Datamonitor Introduction Depressed market conditions and the overriding influence of customer inertia ensure the necessity for key decision makers to understand switching potential within their market. The report is an invaluable resource for maximizing sales and \| more... Search inside this report	5/9/2003	$4,495.00

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