This in-depth investigation of the pleasure boat industry tracks current and projected sales (to 2014) of cabin cruisers, houseboats, sailboats, runabouts, center consoles, pontoon boats, canoes, rowboats, and other pleasure craft. Highlighted topics include consumer demographics, safety issues, foreign trade, advertising and promotion, distribution patterns, pricing, industry economics, and much more. The report also provides you with profiles of the major manufacturers.
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