Despite the growing attention being paid to the world’s ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 10-13% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development.
As well as being important consumers of many mainstream food products, a distinct market also exists for food and drink products aimed specifically at children.This market is valued at an estimated EUR14-15bn a year in the five largest countries in western Europe. This equates to around 2-3% of the overall food market and 12% of sales in the thirteen specific categories covered, with market penetration reaching as much as 40-50% in some product sectors, such as sugar confectionery and flavoured milks.
This new report from Leatherhead Food International assesses the market for children’s food and drinks, parental attitudes to children and their diets, and recent developments in the marketplace.
Key Features:
Assesses parental attitudes to children’s diets and influences
Analyses market sizes and trends in child-oriented food and drink
Identifies major companies and brands operating in this sector
Reviews product developments in recent years and explores
likely future trends
Provides background on population trends
Helping You To:
Balance what parents want with the demands of children
Understand the markets and their place within the bigger picture
Monitor current or potential competitors in the market
Pinpoint areas of opportunity for further development
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