In recent times, the somewhat traditional milk and dairy beverages category has experienced a significant transformation. High levels of NPD have created new and exciting sectors within the market and strong marketing support for these new lines has led to considerable sales growth in certain areas. Even the mature and longdeclining milk market has seen a return to value growth in recent years as more highly-priced, value-added products are developed.
In the area of health, there has been particular strength, with one-shot functional milk drinks having become one of the fastest-growing sectors in the international food and drinks market. Similarly, functional milks and yoghurt or milk drinks with added health benefits are now a common sight in the dairy cabinet. The other significant step forward for dairy beverages has been the provision of more convenient packaging formats, allowing these drinks to compete more effectively with other on-the-go soft drinks.
This new report from Leatherhead Food International is a major review of trends and developments in the milk, dairy and non-dairy beverage markets of Europe. Covering seven European countries in detail, it provides data on market sizes and growth, as well as discussing the major companies and their brands and reviewing recent new product development.
Key Features
Analyses market sizes and growth
Summarises the key trends impacting on the market
Identifies the major companies and reviews their product ranges
Assesses recent NPD
Helping you to:
Monitor sales trends
Identify areas of current and potential future growth
Know your key competitors and be aware of the products available
Examine customer and competitor activity and recognise developing sectors
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