Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost the demand for products specifically designed to aid performance, moving many products once seen as specialist nutrition lines out into the mainstream market.
Since Leatherhead’s 2002 Performance Foods and Drinks report, there has been continuing activity in the market, with some sectors, such as energy drinks, performing very strongly, some, such as performance foods, performing below expectations, and some, such as sports waters, emerging from infancy and into the mainstream. This new edition will update you on recent developments, current trends and future prospects in this dynamic and evolving market.
Key features:
Overview of the market, both internationally and by key country
Informed analysis of current and future prospects by country and type of product
Commentary on recent new product development trends
Review of industry structure, key global and national players and their brands
Extensive series of tables and charts
Helping you to:
Understand the current and future significance and role of performance foods and drinks in global and regional markets
Target the product sectors and countries with the best prospects for expansion
Monitor the competitive activity in each market sector
Keep up-to-date on the latest product development trends, including packaging design and ingredients usage
Uncover areas of untapped potential
Adapt to a rapidly expanding but continually changing environment
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