With growing awareness of the link between diet and health and the increasing publicity being given to the problem of obesity, consumer concern over sugar levels in the diet is another issue that needs to be explored in more depth. Levels of concern need to be gauged, along with reasons for concern and any actions being taken, whether it be by cutting down on sugar, eating more low/reduced-sugar foods, or turning to artificial sweeteners and sugar substitutes.
With this programme of research, Leatherhead Food International looks at UK consumer attitudes to sugar and sweeteners, exploring consumers’ understanding of the sugar levels in different foods and drinks, purchase and consumption of reduced-sugar food and drinks, and usage, awareness of and attitudes to artificial sweeteners. This is combined with a review of the retail table-top sweetener market, and end-use market and product trends for key reduced-sugar foods and drinks.
Key features:
Explores consumer attitudes to sugar and artificial sweeteners
Examines sugar- and sweetener-related health concerns
Assesses consumption levels of artificially sweetened foods and drinks
Highlights awareness of sweetener products and brands
Investigates the UK market potential for reduced-sugar and artificially sweetened foods and drinks
Reviews retail table-top sweetener market, looking at sugar and key low-calorie sweeteners in the UK
Helping you to:
Understand the current and future market potential for reduced-sugar foods and drinks
Assess the acceptability of artificial sweeteners to consumers
Uncover new applications and areas of untapped potential for artificial sweeteners
Monitor the competitive situation in the reduced-sugar food and drinks market
Target sectors with the best prospects for growth
Launch or reposition products for optimum consumer appeal
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