Introduction The Internet has permanently altered the patient-physician relationship because it has enabled patients to become increasingly knowledgeable and informed about their healthcare options. Thus, the Internet has decreased the divide between patients and physicians in terms of medical knowledge and has empowered patients to become more involved in the healthcare decision making process.
Scope
Investigation of the dynamics of the patient-physician relationship
Introduction to the way patients view the role of the Internet in their interaction with physicians
Assessment of the impact of mobile technologies on the patient-physician relationship and of the obstacles that prevent their adoption by consumers
Recommendations for online strategies to influence and facilitate patient's interaction with their physician
Highlights
Pharmaceutical companies should focus on disease and treatment information on their consumer-facing websites and include printable information for patients to present and discuss with their doctors.
The general trend towards consumerism in healthcare creates more opportunities for investments in disease management and compliance tools.
High demand for disease management tools by consumers reflects the fact that patients want to take a more active role in their healthcare.
Reasons to Purchase
Understand the dynamics of the patient-physician relationship and the market trends driving its evolution
Identify key selected technologies that have an impact on the patient-physician relationship
Understand the importance of designing personable and engaging online disease management tools
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