Wireless carriers, handset vendors and application developers have built large businesses around several assumptions:
Voice revenues will steadily deteriorate as voice becomes a commodity among wireless carriers
Mobile applications such as music, video, and picture messaging will shore up those sagging revenues
3G networks represent the best method for delivering those applications
Handsets must provide ever-increasing capabilities to support those 3G applications
Those 3G handsets will become all-in-one entertainment consoles described as the “fourth screen” (behind movies, TV, and personal computers)
Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy.
These series of reports are snapshots of specific groups of wireless users and reveal their usage of voice minutes, spending on voice and data communications, spending on current and future handsets, and how the wireless carriers fill each segment’s diverse needs.
This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users.
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