| With ongoing product investment and
market activity and considerable
media hype, the functional foods
market would appear to be
developing apace in most parts of the
developed world, but in fact there is
considerable evidence in the form of
product withdrawals, repositioning,
relaunches, and disappointing sales
levels that many products are not
meeting expectations and that all is
not entirely well with the sector.
This report updates Leatherhead’s
previous study, carried out in 2000,
which looked at the status and
prospects of the functional foods
market at that time. Now, four
years later, the sector has been
revisited to establish how market
prospects and direction have
changed over that period, the extent
to which expectations have been
fulfilled, and where the sector now
appears to be headed.
Key Features
Overview of the market, both
internationally and by key country
and health benefit
• Informed analysis of current and
future prospects by country and
type of product
• Analysis and commentary on new
product development trends by
type of health benefit offered
• Compilation and discussion of food and
drink industry views on future prospects
• Extensive series of tables and charts
• Colour pictures of new and significant
brands across a range of countries
Related Reports:
2009 Wellness & Functional Beverages in the U.S.
Functional Drinks in Hong Kong
Functional Drinks in New Zealand
Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition
Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes
The Market for Heart Benefit Foods (3rd Edition)
The Market for Anti-ageing Foods (2nd Edition)
World Nutraceutical Ingredients
Opportunities in Whey Products and Lactose: Market growth and new product development in sports and infant nutrition
Global Food Encapsulation Market (2009 - 2014)
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