Now 50% off the original sale price of $2,750. This report from Packaged Facts describes the interaction of changing lifestyles and competing marketers in the soup market. Examines canned soups, dried soups, and broths and bouillons categories. Covers market size and growth and sales projections to 2001 for the U.S., Europe, and Japan. Profiles leading marketers and offers analysis of the competitive situation. Covers marketing and product trends, advertising and promotion, packaging and labeling, distribution, retail selling, and consumer usage.
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