Attention: Marketers, Advertising Agencies, Retailers and Online Content, News, Entertainment, Gaming and Portal Sites.
The Kids and Teens report focuses on the first totally wired generation and how it is changing the ways our entire society communicates and consumes media, markets and advertises.
Already, nearly three-quarters of teens 12-17 and 39% of kids 3-11 use the Internet. For them, and particularly for teens, there is increasingly less separation of online and offline. "Going on the Internet" is ceasing to be something special and unique simply because it's always there.
Teens are immersed in the "digital" lifestyle and yet sometimes it's like they're using the SparkNotes version of media, dipping in just enough to get what they need and then moving on to something else. And it's not just their media that's fragmented, it's their whole world. Life for today's teens resembles one of the ubiquitous teen blogs: random, breathless and intensely personal.
The first reaction from marketers is to engrain themselves in kids' interactive lives. Youth marketing is flush with online product placements, sponsored games and ringtone promotions. It's always been challenging to market to teens, whose notion of cool can change at the drop of a Von Dutch hat. But today's wired teens are already more sophisticated, demanding and powerful consumers than their parents were. Tomorrow's teens will be even more so.
Key questions the Kids and Teens report addresses:
How many kids and teens use the Internet?
How many use mobile phones?
What do they do with technology?
How does being "always connected" affect media habits and marketing preferences?
How are kids and teens are changing communication?
And many more…
eMarketer Reports—On-Target and Up-to-Date
The Kids and Teens Report aggregates the latest data from leading researchers—CTIA, DoC, Kaiser Family Foundation, Nielsen//NetRatings, NOP, Ovum, Pew Internet and American Life, Taylor Research, WPP Group and others—with a wealth of eMarketer numbers, projections and analysis to give you the up-to-date information you need to make smart, savvy business decisions.
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