Demand for leisure pursuits fuels a growing leisure and entertainment industry. But the types of pursuits people prefer differ according to various demographic characteristics. Younger people tend to have interests that differ markedly from older adults, while men and women often have clearly different ideas about how to spend their leisure time. In addition, people who have children generally spend a good of their leisure time engaging in activities that can be enjoyed by the whole family.
In order to explore how these different groups seek to entertain themselves in their free time, Mintel has developed a series of reports on leisure activities that divides the population into three lifestage groups: younger adults without children, families with children, and empty nesters. Within each of these reports, consumer survey data commission by Mintel as well as data from the Simmons National Consumer Survey is used to delineate differences among various demographic segments within the lifestage groups, such as age and gender.
The reports divide the population into three lifestage groups based on age and presence of children in the household. The reports and publication dates are listed below.
Leisure Activities of Younger Adults without Kid—U.S. consumer intelligence, May 2005
Leisure Activities of Families—U.S. consumer intelligence, June 2005
Leisure Activities of Empty Nesters—U.S. consumer intelligence, July 2005
This report series is an update from Mintel’s 2002 series, which was published as named below.
Pre-family Leisure Activities—U.S. consumer intelligence, April 2002
Family Leisure Activities—U.S. consumer intelligence, May 2002
Post-family Leisure Activities—U.S. consumer intelligence, August 2002
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