Now 25% off the original sale price of $2,750. This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age
55-64, 65-79 and 80 and older; estimates of the market's size and projections for growth; consumer expenditures; media consumption; and examples of campaign
strategies that have effectively targeted today's mature consumers.
(0 items)
