Countries covered: United States
Demand for leisure pursuits fuels a growing leisure and entertainment industry. But the types of pursuits people prefer differ according to various demographic characteristics. Younger people tend to have interests that differ markedly from older adults, while men and women often have clearly different ideas about how to spend their leisure time. In addition, people who have children generally spend a good of their leisure time engaging in activities that can be enjoyed by the whole family.
In order to explore how these different groups seek to entertainment themselves in their free time, Mintel has developed a series of reports on leisure activities that divides the population into three lifestage groups: younger adults without children, families with children, and empty nesters. Within each of these reports, consumer survey data commission by Mintel as well as data from the Simmons National Consumer Survey is used to delineate differences among various demographic segments within the lifestage groups, such as age and gender.
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